The Entire Visible Culture Of Social Media — The Debates, The Trends, The Influencers, The Outrage — Is Generated By Roughly 1% Of Users, While The Other 90% Watch In Silence, Which Means The Picture We Have Of What People Think Online Is Profoundly Wrong
Research shows that 1% of social media users generate most debates, trends, and outrage, while 90% remain silent, skewing public perception.
